This short documentary for Renaissance Learning was a very rewarding project to edit. What began as more than 12 hours of raw footage, shot over a 4 day weekend in Tennessee by Jerry Emmerich and Michael Palzkill, made its way down to a very emotional and engrossing 6 minute video documenting Lonnie’s struggle with reading. One of the rewarding aspects of this project was to be able to adhere to a strict documentary formula for most of the video and avoid selling points, product mentions or any voice over. This allowed the video to be free of any sort of marketing distractions and focus solely on the story being told by its subjects. Another rewarding aspect of this project was how it has been received by the client, parents and teachers. Many if not all have been brought to tears while watching Lonnie’s story. Directed by Greg Swank, produced by Tom Kermgard and editing was done in Final Cut Pro.
Archive for the ‘Long Format’ Category
The Fiskars brand is defined by its strength and simplicity of design. Although widely know for their orange-handled scissors, the recent line of X-Series Axes is cutting-edge in more ways than one. This promo was done in collaboration with the Fiskars in-house production team. Filmed by Jerry Emmerich on a RED ONE®, editing was done in Final Cut Pro with additional color correction done with Magic Bullet Looks and graphics were done in Adobe After Effects.
The United Way was recently recognized as one of the world’s top 50 most valuable brands by Forbes Magazine (via). This commercial was done in collaboration with Hiebing in Madison, Wisconsin for the United Way of Dane County. Filmed by Jerry Emmerich on a RED ONE®, editing was done in Final Cut Pro with additional color correction done with Magic Bullet Looks and graphics were done in Adobe After Effects.
This introduction was created for the University of Notre Dame Center for Social Concerns 25th anniversary video. The center’s rich history along with its wide geographic impact is portrayed using photos gathered throughout its history. The process to create the “3D” effect became more of a challenge than initially planned, due to the wide range of motion the photos have across the screen. Large portions of backgrounds had to be recreated in order to allow foreground elements to move across them seamlessly. This allowed for the “3D” effect to become drastic and much more noticeable to the viewer. This introduction was created with Adobe After Effects and Adobe Photoshop.
St. Joseph Regional Medical Center needed a video to help get their employees excited about the launch of a new program dubbed “Genesis.” This program utilized a computerized records system that would eventually eliminate the need for paper records. The term “Indiana Joes” was given to me by the client along with the request that the CEO play the lead role. I was fortunate enough to have complete creative freedom in filling in the rest. Once the concepts were approved, steps were taken to transform a hallway into a mysterious and dangerous jungle. In addition, a soon to be outdated records room at the hospital was changed into a murky, paper infested, cave. The video was shown to a large group of SJRMC employees and ended with the CEO entering the room in full costume as “Indiana Joe.” Editing was done in Adobe Premiere Pro and graphics were created with Adobe After Effects.
This corporate video won a Silver Telly in the 28th annual Telly Awards.
Actors from the London Stage is an organization comprised of London actors offering week long courses on Shakespeare at universities across the country. Their mission is to not only make Shakespeare exciting, but also allow it to be available and affordable. My role was to build a graphic introduction for the piece to accompany the opening voice over explaining the organization. Still photos from performances and teaching sessions along with images of Shakespeare were utilized to visually enhance the explanation. This introduction was created with Adobe After Effects and Adobe Photoshop.
The Troyer Group, an architecture firm from Mishawaka, Indiana, came to PentaVision Communications, Inc. needing to create video for an interactive CD-ROM they were developing for distribution to prospective clients. I found the project interesting and was given the opportunity to produce the project from start to finish. I began the task of highlighting The Troyer Group’s wide variety of work by focusing on specific case studies within each area of expertise and supplemented this with testimonials from satisfied clients. Additionally, graphics and special effects were used to emphasize the different phases of planning, stages of construction and branding of the company. In the end, the project was successful in utilizing all available resources provided by the client to convey their message and most importantly, do it all on budget. Editing was done in Avid Media Composer and graphics were created with Adobe After Effects.
This corporate video won a Silver Communicator Award in the 14th annual Communicator Awards.